What SMPTE’s “Ask the Colorist” panel revealed about collaboration and technology

postPerspective spotlights Sarah Priestnall, Director of Market Development at RePro, as she shares expert insights from the Ask the Colorist panel at this year’s SMPTE Media Technology Summit in Pasadena.

‍
With a career spanning leadership roles at Kodak, Codex and Avid, Sarah has long been at the intersection of workflow innovation, and creative collaboration. In her article, she explores how conversations around colour today reveal a deeper truth about the industry: even as technology advances, the art of filmmaking is still built on connection.

The panel discussion underscored that point. While AI and automation continue to streamline technical tasks, creativity thrives on human communication and trust. The real opportunity lies not in replacing artists with algorithms, but in connecting them more effectively. Ensuring every department, from set to post, can see and respond to the same image in real time.

Sarah writes, “Real-time collaboration technology has made it possible for filmmakers, colorists and supervisors to maintain that creative conversation across continents. But as the panel reminded us, tools alone aren’t the answer; it’s how they’re used to preserve trust and clarity that counts.”

That same philosophy drives RePro: uniting filmmakers, colourists, and decision-makers in one secure, real-time collaboration space, wherever they are in the world.

Read Sarah’s full article on postPerspective.